In the Meta, Saved Audience is reusable targeting created on predefined demographics, interests, behaviors, and locations, allowing you to quickly apply consistent targeting criteria across multiple campaigns.
Now you can use this audience when launching ads through Koast! 🚀
When you generate the ads and select the campaign type, scroll down to the Targeting and Delivery section:
Note: This audience is created on the Ad Set level inside your Meta business manager, meaning that you will need to create it before you can use it in Koast.
In the Ad Set level, under the Audience section, you will see options for "Create New Audience" or "Use Saved Audience." Here, you define your audience by specifying:
Demographics like age, gender, and language
Locations
Interests
Behaviors
After configuring these parameters, you can click “Save This Audience". Once saved, you will be able to use it in Koast.