If you prefer to track leads through conversion events instead of using a lead form, you can easily set this up while launching a Lead campaign.
Just follow the steps bellow:
1) Select Lead campaign in launch modal. Click Next.
2) Navigate to the Assets & Tracking section.
3) Turn off the Use Instant Forms option.
4) The dropdown with the Conversion Event option will now show up.
And that's it!
Your Lead campaign will now be set up to use conversion events instead of Instant Forms, giving you more flexibility in how you monitor your lead traffic.