If your ads fall into one of these categories:
Financial Products & Services
Employment
Housing
You will need to categorize it correctly during the ad creation process. We made this process easy for you! Still, some conditions must be fulfilled before the launch of these ads.
This categorization triggers additional requirements like identity verification, and these ads can only be launched within dedicated campaigns specifically designed for them.
For instance, you cannot launch special ads category into campaigns that are not labeled like this, and launch will fail if your Facebook account identity is not verified by Meta.
Important Requirements:
Identity verification: To ensure compliance and prevent misuse, Meta will require you to verify your identity before running ads in these categories.
Location consistency: You must ensure that your ad is launched in the same location you previously selected in your ad launcher. For example, if you chose the United States as your target location, you can publish the campaign within the United States hence in the ad launcher you will also have to mark the United States as a location. Otherwise, the launch will fail.
To toggle these ads, simply mark Special Ad Category in the Koast Campaign selection modal.
The dropdown will display the available categories. Choose the relevant category and the country/region where you want to run your campaign. Then, in the ad launcher modal under Targeting & Delivery, select the same locations you specified earlier. The rest of the setup process remains the same.
Please note: While we provide the option to categorize your ads under Special Ad Categories and launch them like that, we cannot guarantee that Meta will accept or approve the ads. Approval is subject to Meta's review process and compliance with their policies.