What you can ask for

You don't call tools by name. Ask in plain words and the assistant picks. This page groups what's worth asking for, by job. The MCP tool reference lists every tool with its inputs and the access it needs, and is always current.

Reporting and discovery

Which ad accounts you can reach. Your Koast batches. Campaigns live in the account, including ones that were never in Koast. The structure of a batch. Totals at campaign, ad set or ad level. An account wide rollup. Per day series for trends and baselines. A creative fatigue score for an ad. Review status, disapprovals and limited delivery. Who on your team changed what, and when. The account's naming convention.

"How did last week compare to the week before?" "Which ads are fatiguing?" "Why isn't this ad delivering?" "Who changed the budget on this campaign?"

Goals and business numbers

Your brand's targets, business numbers, breakeven and promo windows. The assistant can also save a target or business numbers you tell it, but they stay unconfirmed until someone confirms them in Koast. See Goals and margins.

"What's our breakeven cost per purchase?" "Our target cost per purchase is $26."

Building a launch

Create a batch, add its campaign, add ad sets, add up to 100 ads in a single call. Rename or remove nodes. Duplicate a node, or duplicate it while varying one setting so you get a clean test. Spread one creative across many ad sets or campaigns at once. Read full detail for one ad set or ad. Import existing campaigns from the ad platform, clone a live one, or pull one in to edit.

"Build me a batch with three ad sets testing these hooks." "Duplicate that ad set and vary the audience." "Put this creative in every ad set in the batch." "Import the campaign that's running in the account and clone it."

Settings

Ask what a section accepts before writing it, read current values across many nodes in one go, and write them. Sections: budget, targeting, schedule, placements, optimization, links, assets, conversion, enhancements, naming and ad category. Real option values for targeting and assets come from the provider, not a guess.

"Set the daily budget on those three ad sets to 50." "What targeting is on this ad set?" "Switch the whole batch to lowest cost."

Copy and creative

Generate ad copy, read the copy already on a batch, swap creatives on live ads, and attach or list the lead forms on a page. Make new ad images in your brand's style from references you choose, edit or resize one, and save the ones you like to your creative library. Search the Meta Ad Library, Pinterest, Cosmos and Koast's library of winning ads for references. Read the brand's website into a style guide (colours, fonts, logo) that new images follow. See Create ad images with the agent.

"Write three new primary texts for this ad set." "Swap in the new hook video on every ad in this campaign." "Make new 4:5 ads for our summer sale, based on our past winners." "Make a 9:16 version of that image and save both to the library."

Structure templates

Rule based blueprints that build a campaign the way your team builds it. List them, read a template and its rules, author a new one, edit or validate rules, get suggestions for which fits, or turn a launch you already built into a reusable template.

"Turn this batch into a template." "Which template fits this account?" "Apply our standard prospecting structure here."

Campaign snapshots

A captured campaign tree you can drop somewhere else. Different from a structure template: a snapshot is a copy of something real, a template is a set of rules.

"Save this campaign as a snapshot." "Apply last month's snapshot to the new account."

Pipeline board

List the columns, create a card, move a card between columns, and configure what a column does when something lands in it.

"Create a card for this creative brief." "Move everything in Review to Ready."

Automations and workflows

The rules that keep working when you're not watching. List, read, save, pause, resume or delete an automation. Same for workflows, plus running one on demand and reading what a past execution did.

"Pause the spend guard on this account." "Run the weekly report workflow now." "What did that workflow do last night?"

Live campaigns

Budgets, schedules, statuses and targeting on campaigns that are already running. Changes go through the same validation as the app, so an assistant can't push a configuration you couldn't. Anything that can change what a live campaign spends needs Publish access, like publishing does.

"Pause everything over 40 dollars CPA." "Raise the budget on the winner by 20 percent."

Publishing

Validate a launch first, then publish it. Requires Publish access and a publish limit, or Unlimited on an API key. See Access, publish limits and what gets filtered.

"Check this batch for problems." "Publish it."

Ad accounts and funds

Your requests for new ad accounts: where each one stands, the ad accounts it produced, and the funds added to them. What an ad account has left to spend, the bank and crypto details to add funds, and what adding funds costs before you pay. A replacement for an ad account that Meta disabled. Adding funds needs an active paid Koast plan: without one, it's refused and the reason is given. Requests themselves are made in the Koast app, and an API key limited to some brands can't read them, because they belong to the whole organization. See Get a verified ad account in your Business Manager and Add funds.

"Where is my ad account request?" "How much is left to spend on our new ad account?"

Notifications

Put a sign off request or a to do in your Koast inbox, so a teammate picks it up in the app.