Tracking and attribution

Cometly

Connect Cometly and see its attribution next to your Meta campaigns in Ads Manager and in Agent Tasks.

Connect Cometly and its attribution shows up next to your Meta campaigns: as columns in Ads Manager and as metrics your Agent Tasks can act on.

Meta

Before you start

  • You need a Cometly API key. You'll find it in Cometly under Settings, Integrations, API.
  • You need access to integrations in Koast. Integrations are set per ad account, so connect Cometly while the right ad account is active.

Connect Cometly

  1. Open Settings, then Cometly under Integrations.

  2. Select Add API Key. The Get your API key from Cometly link takes you to the right page in Cometly.

  3. Paste the key and select Save.

Once connected, the tab shows:

  • Attribution Settings: the Attribution model (First touch (paid) or Last touch (paid)) and the Attribution window (1 day up to 90 days, or Lifetime). For now, both are fixed to the account default.
  • Data Processing Status: how far the import has got, for example "Progress: 80% (24/30 days)", and the range of days available.

See Cometly in Ads Manager

  1. Open Ads Manager and select Columns above the grid.

  2. Under Cometly, tick the columns you want: Conversions, Revenue, AOV, CPA and ROAS.

Cometly columns carry the Cometly icon, so you can tell them apart from Meta's own numbers.

Use Cometly in Agent Tasks

In a Monitor rule, pick a Cometly metric to watch: Conversions, Revenue, CPA, ROAS or AOV. The Cometly group is marked Beta in the metric picker. See Monitor rules reference.

Good to know

  • Numbers refresh nightly. Koast imports Cometly once a day, at 3:30 UTC.
  • Only Meta traffic. Koast imports conversions Cometly attributes to Facebook and Instagram ads. Other channels are left out.
  • Meta ad accounts only. Cometly data doesn't cover Koast ad accounts.
  • Changing to a key from another Cometly space starts over. Koast warns you first: your synced Cometly data is cleared and a fresh sync of about 30 days starts.

Disconnect Cometly

In Settings, Cometly, select Disconnect under "Disconnect integration" and confirm. Koast stops fetching attribution from Cometly, and anything that uses Cometly data stops working until you reconnect.

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