Ads Manager lists every campaign in the current ad account, live and draft, with its numbers. Use it to check performance, turn things on and off, change budgets and open a campaign in the builder.

The header

• Search with the Search campaigns box, or press / to jump to it.
• Dates: pick Today, Yesterday, Last 3 Days, Last 7 Days, Last 14 Days, Last 30 Days, This Week (Sun-Today), Last Week (Sun-Sat), This Month, Last Month or Maximum, or Custom… for your own range.
• + New Campaign opens the campaign chooser. Its arrow menu goes straight to Create new campaign, Clone, Import or Build with Koast Agent. See Start a campaign.

The summary cards

Five cards sit above the table: Active Campaigns, Total Spend, Total Results, Total Clicks and Impressions. To show something else, click a card's name and pick another metric, such as CTR, Cost per Result or CPM. A metric already on another card can't be picked twice. Your choice is remembered in your browser.

The table

• Tabs: All, Active, Paused and Drafts.
• Rows: each campaign has an on/off toggle and expands to show its ad sets and ads.
• Columns: Budget, Spend, CPA, ROAS, CTR and Results by default. Select Columns to add per-action columns: Adds to Cart, Leads, Initiate Checkout, Purchases, Link Clicks and Landing Page Views, each with its cost-per column.
• Trackers: with Cometly connected you can add its Conversions, Revenue, AOV, CPA and ROAS; with Hyros, its Sales, Revenue, Cost, ROAS and ROI.
• Refresh reloads the numbers.
• Scrolling sideways: the campaign name stays on the left, and the row menu stays on the right unless you unpin it.

Choose and pin columns

Select Columns to open the column picker.

• Find a column by typing in Search columns.
• Show or hide a column with its checkbox. At least one column always stays on.
• Pin a column with its pin icon to keep it in view while you scroll sideways. Pinned columns move up next to the campaign name. You can pin up to 5.
• The row menu is listed as Actions. It's pinned by default and counts as one of your 5. Unpin it to let it scroll with the other columns.
• On a narrow screen, only what fits stays on the left. The rest scrolls.

Save column presets

A preset is a saved set of columns and pins. The Presets list sits at the top of the column picker.

• Save one: set up your columns, then select Save as new preset. It's named Preset 1, Preset 2 and so on. You can keep up to 30.
• Use one: select it. Default goes back to the standard columns. A check mark shows which preset matches what's on screen.
• Rename or delete: hover a preset and select the pencil or the bin. Press Enter or click away to save a new name, or Esc to cancel.
• Fold the list: click the Presets heading. Your browser remembers whether it's folded.

The Presets list is hidden while you search columns.

Break down the numbers

Select Breakdown, next to Columns, to split each row's numbers by Age, Gender, Age and gender, Country, Region, Platform, Placement, Device, Device platform or Hour of day. Pick No breakdown to turn it off.

• One at a time. The button shows the one that's on, such as Breakdown: Age. Your browser remembers it.
• Breakdown rows sit right under each live campaign, ad set and ad, highest spend first. Hour of day runs in clock order. Placement shows three parts: platform, position and device. Drafts have none.
• Your rows don't change. A campaign, ad set or ad keeps its own numbers, and so does the total.
• Results match their row. A breakdown row counts the same result as the row it sits under. If a campaign's result is Initiate Checkout, each age counts Initiate Checkout too, even an age that had none.
• They load after the table. On an account with many ads, the breakdown rows can take a minute to appear.

When a breakdown row shows a dash

Meta doesn't report every number for every breakdown. Where it doesn't, the cell shows a dash, and hovering it says so. Koast never fills it in with 0.

• Region: conversions that happen off Meta. That's Results, CPA, ROAS, and the Leads, Adds to Cart, Initiate Checkout, Purchases, Schedules and Landing Page Views columns with their costs and values.
• Hour of day: Reach, Frequency, Unique Link Clicks and Hook Rate.
• A date range that starts more than 13 months ago, Maximum included: Reach, Frequency and Unique Link Clicks.

Budget and the tracker columns always show a dash on breakdown rows. If a row spent but Meta sent back no breakdown for it, a note under the row says so. The ad account may need that breakdown turned on in Meta's Ads Manager.

Export the table

Select Export, next to Breakdown, to download the table as a CSV file.

• It has a row for each live campaign in the table, the ad sets and ads you've expanded, and a Total row. Drafts are left out.
• With a breakdown on, each row's breakdown rows follow it, with one column per part of the breakdown. Placement gets Platform, Position and Device.
• The columns are Level and Name, then the columns you're showing. A number Meta doesn't report for the breakdown is written as not reported.
• The file is named ads-manager- and the date, or ads-manager-by-age- and the date when you've broken it down by age.

Change several campaigns at once

1. Tick the campaigns you want to change.

2. Select Bulk Actions.

3. Pick Turn On, Turn Off, Update Budgets or Delete Drafts. Turn On, Turn Off and Delete Drafts each show how many of your selected rows they apply to.

Update Budgets works only when every selected row is a live campaign with its own campaign budget, and no drafts are selected. Enter the new budget and select Update.

One campaign's menu

Open a row's menu for:

Open a campaign

Click a campaign to open it in the builder. A draft opens as it is. A live campaign opens in its existing Koast draft, or, if there isn't one yet, Koast imports it first and opens it. See Edit a live campaign.

All Accounts

In All Accounts, Ads Manager groups campaigns by ad account, with the same cards, dates and table. Search with Search accounts or campaigns. Breakdown and Export work with one ad account selected, so they're locked here.

Good to know

• View Only teammates can read the table, but + New Campaign and Duplicate Campaign are hidden and Koast refuses any other change they try to make.
• The Cometly and Hyros column groups only appear once that tracker is connected.
• Your columns, pins and presets are saved to your login, not to one ad account. They follow you to every ad account and every device you sign in on.
• A preset or pin that uses a column an ad account doesn't have, such as a Hyros column where Hyros isn't connected, skips that column there.
• On a Koast ad account through Whop there are no per-action columns, because Whop doesn't report a breakdown by action. Breakdown is locked for the same reason, since Whop doesn't report breakdowns. Duplicate Campaign isn't available either, and a budget has to be at least $5.00.