Tracking and attribution
How Koast tracks conversions on Meta and brings your tracker's numbers in next to your campaigns.
Tracking in Koast has two parts: the pixel your campaigns optimise for, and the tracker you already use to measure what each campaign earned.
Your Meta pixel
A Meta ad account tracks conversions with your Meta pixel. You pick it, and the conversion event to optimise for, in the campaign's Assets & Tracking settings. Koast only lists the pixels your ad account can use, so connect the pixel to the ad account in Meta Business Manager first.
Your tracker
Connect RedTrack, Cometly, Hyros, ClickFlare or Triple Whale in Settings, under Your integrations. Their numbers show up next to your Meta campaigns, in Ads Manager or in Agent Tasks, so you can judge each campaign on what it earned and not only on what Meta reports. RedTrack and ClickFlare can also receive your live ad spend from Koast every hour.
Connect a Meta pixel to an ad account
Give an ad account access to your pixel in Business Manager so you can pick it in Koast.
RedTrack
Bring in RedTrack's conversions, revenue and profit, and push your spend into RedTrack.
Cometly
See Cometly's attribution next to your Meta campaigns.
Hyros
See Hyros attribution next to your Meta campaigns, ad sets and ads.
ClickFlare
See ClickFlare's conversions and revenue, and push your spend into ClickFlare.
Triple Whale
See Triple Whale's orders and revenue next to your Meta campaigns.