Troubleshooting
Tracking data looks wrong
Work out why RedTrack numbers are missing, late or don't match what you expect.
This page covers the usual reasons RedTrack numbers don't line up with Meta.
RedTrack numbers don't match
- Today looks low. Koast imports RedTrack once a night, at 3:00 UTC, for the day before. Today's numbers are partial or missing until the next run.
- Days are shifted. RedTrack splits days by the timezone set on your RedTrack account. If that isn't UTC, days in Koast can be offset from days in Meta by your UTC offset. Setting your RedTrack account to UTC avoids it.
- Some traffic is missing. Koast matches RedTrack data to your campaigns by the Meta IDs in
sub3(campaign),sub2(ad set) andsub1(ad). If your RedTrack tracking link still contains a raw macro such as{{adset.id}}, the ID was never filled in and that traffic can't be matched. Check the tracking template on your Meta ads. - A lot of traffic has no source. Koast only keeps traffic whose RedTrack source is
facebook. Traffic with no source, or a different one, is left out. That's usually your other ad channels and is expected.
See RedTrack.
Still stuck?
Send us the ad account, the date range and the numbers you expected against the numbers you see. Still stuck? Message us from the chat bubble.