The creative library
Upload, organize and find the images and videos you use in your ads.
Creatives is your library of images and videos. Upload them once, keep them in folders, and pick them whenever you build ads.
Find your way around
Open Creatives in the sidebar. At the top, the Creatives and Pipeline switch moves between your library and the Pipeline board.
| Control | What it does |
|---|---|
| Search | Type in Search creatives to filter by name. Press / to jump to it. Inside a folder it searches that folder. |
| View menu | Under Show, pick All Creatives, Folders, Images, Videos, Imported or AI generations. Under Sort by, pick newest, oldest or by name. Under Per page, pick how many creatives a page shows: 10, 20, 50 or 100. |
| New Folder | Creates a folder. Name it in Create New Folder. |
| Add Creatives | Upload New Creative, Upload Folder, Import from Google Drive, Import from Dropbox, Import from Frame.io, Import from Trybe or Import from Higgsfield. Import from Trybe shows if your role can manage integrations. |
How the library is laid out
- Folders sit in a strip at the top. Each shows a small preview of what's inside and how many creatives and folders it holds. The strip shows up to three rows and scrolls sideways when there are more. Folders show on every page; pages count creatives only. Double-click a folder, or select its arrow, to open it.
- Creatives show at their real shape, in rows, so a 9:16 video is tall and a 1:1 image is square. Sorted by date, they're grouped under This week, Last week, then one heading per month, each with a button that selects the whole group, such as Select 12. Once the group is selected it reads Deselect. Sorted by name, they show as one wall.
- Inside a folder, its subfolders take the strip and its creatives show as one wall without groups. The path above them, like All creatives › Spring drop, takes you back up a level or to the top.
- Generate with AI is the first tile of the strip at the top of the library. It opens the agent's full page and starts a round of new ads. See Create ad images with the agent.
Point at a creative to see its name, shape, length for videos, placements, whether it came from AI or an import, and when it was added.
Imported shows creatives brought in from Google Drive, Dropbox, Frame.io and Trybe, videos imported from Higgsfield, and those pulled from your connected ad account.
AI generations shows every image Koast Agent made for the brand, saved or not. Saved ones show the folder they're in. The ones you haven't saved have a dashed outline and a Not saved label, and stay out of the rest of the library; select Save on one to keep it. Saved images go into one folder per agent chat, at the top of the library. See Create ad images with the agent.
Upload creatives
Open Add Creatives and pick Upload New Creative for files, or Upload Folder for a whole folder.
Or drag files or folders anywhere onto the library and drop them.
Images show up straight away. Videos are processed first and appear when they're ready.
You can upload PNG, JPG, GIF and WebP images and MP4 and MOV videos. A folder upload or a drag and drop can hold up to 500 files and 2GB in total. Koast refuses a file your ad account can't use at upload, not later at launch. See Creative formats and limits.
To bring files in from cloud storage or Higgsfield, see Import from Google Drive, Dropbox, Frame.io or Higgsfield. To bring in approved creator content from Trybe, see Import from Trybe.
Look at a creative
Double-click a creative, select its ⓘ, or press Enter on it to open it large. Use the arrows, ← and →, or the strip of thumbnails to page through the creatives on screen. Beside it you see its type, format and size, where it's saved and when it was added, and you can:
| Action | What it does |
|---|---|
| Rate | For images Koast Agent made: like the ones you'd run and dislike the misses. The agent's next round follows what you liked. |
| Save | For an AI image you haven't saved yet. Saves it to your library. |
| Edit | Images only. Opens Koast Agent beside the library with this image, ready for you to say what to change. |
| More like this | Images only. Asks Koast Agent for new ads like this one. |
| Download | Images only. Saves the file to your computer. |
| Use in an ad | Asks Koast Agent to put this creative in an ad. |
Select and organize
Click a creative to add it to the selection, and click it again to take it out. Shift-click selects everything between it and the last one you clicked, and you can drag a box around several. A group's select button, such as Select 12, picks every creative under its heading.
For one creative, select ⋯ when you point at it, or right-click it, for Save to library, View details, Rename, Move to folder, Download, Remove from folder and Delete. A folder's menu has Open, Rename, Remove from folder (inside another folder) and Delete.
For a selection, the action bar at the bottom offers:
| Action | What it does |
|---|---|
| Rename | Renames one creative or folder. |
| Move | Moves the selection to a folder. Pick it in Select Destination Folder, or create one there. |
| Delete | Deletes the selection. |
| Remove from Folder | Inside a folder only. Takes the selection out of the folder. |
| Show Details | For one creative: its name, type, dates, format, size, and for videos the dimensions and duration. |
| Manage Placements | For one creative: add versions for feeds, stories and reels, and search results. See Placement-specific creatives. |
| Suggest Grouping | For 2 or more creatives: finds files that look like versions of the same creative for different placements, and offers to combine them into one. |
| Save | Under AI generations, when the selection holds images you haven't saved. Saves them to your library, each into the folder of the chat that made it. |
| Generate Ads | Writes ads for the selection and walks you through launching them. See Launch from the Creatives page. |
Good to know
- The library belongs to the ad account you're working in. Switch accounts to see another account's creatives.
- Content Managers can use Creatives. See Roles and permissions.
- In the campaign builder, the Add Ads wizard picks from this same library. See Add ads.