Launch campaigns

Launch from the Creatives page

Pick creatives in your library and turn them straight into ads.

The Creatives page has its own launch flow: select creatives, generate ads with copy, then set up the campaign and launch. It's an older route than the campaign builder, and it still works for every ad account.

Before you start

  • Connect an ad account. If none is connected, launching opens Settings so you can connect one.
  • Upload your creatives. See The creative library.

Generate the ads

  1. Open Creatives and select the creatives or folders you want. Shift-click or ⌘-click to pick several.

  2. Select Generate Ads in the action bar.

  3. In Copy Settings, pick the destination under Destination (Required).

  4. Keep AI-Powered Copy on and choose Copy Type, Copy Purpose, Language, the number of variations and Include Emojis?. Or turn it off and write your own copy. See Write ad copy.

  5. Select Generate Ads.

Pick the ads to launch

The generated ads appear in a grid. You can edit an ad or regenerate its copy there.

  • Select the ads you want, or use Select all ads.
  • Select Back to ad creation to change your settings and generate again.
  • Select Launch. It shows the count, as in "Launch 6 Ads".

Set up and launch

  1. Choose Campaign Objective

    Pick Website Conversions (with Enable shop if you use a catalog), Leads Campaign or Traffic Campaign. Tick Special Ad Category if it applies.

  2. Configure Your Campaign

    Pick New Campaign or Existing Campaign. To launch into several ad accounts, tick Multi Account Launch and pick at least 2 accounts.

  3. Ad Distribution

    Pick Single Ad Set to publish all your ads in one ad set, or Dedicated Ad Sets to give each ad its own. Select Next.

  4. Choose Your Launch Settings

    Fill in the required fields: budget, schedule, targeting, placements, assets and so on. Select Review Launch Details.

  5. Confirm

    Check the summary and select Confirm Launch.

Single or dedicated ad sets

OptionBest for
Single Ad SetReaching one audience with all your ads, and letting the ad platform pick the winners.
Dedicated Ad SetsTesting ads against each other, since each one has its own budget and results.

Good to know

  • Existing posts aren't offered here. To launch an existing post, use the builder. See Add ads.
  • Existing Campaign isn't available on Whop: "Launching into an existing campaign is not available on this ad account yet."
  • Multi Account Launch is gated here. Its tooltip is You must be an Agency user to use this feature. "Agency" is the app's own older label, not a plan you can buy. If it's greyed out for you, message us, or launch to several accounts from the builder instead.
  • For most launches, the campaign builder gives you more control. See Build a campaign in the builder.

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