Northbeam
Connect Northbeam and see its transactions and revenue next to your campaigns in Ads Manager.
Connect Northbeam and its attributed transactions and revenue show up as columns in Ads Manager, next to the spend Koast already reports for each campaign, ad set and ad.
Before you start
- You need a Northbeam API key and its Data Client ID. Create an API key in your Northbeam account, then copy the key and the Data Client ID.
- You need access to integrations in Koast. Integrations are set per ad account, so connect Northbeam while the right ad account is active.
Connect Northbeam
Open Settings and select Your integrations.
Under All integrations, select Northbeam in Attribution. Add Northbeam API Key opens.
Paste the key into API key, paste the id into Data Client ID, and select Connect. Koast checks both with Northbeam before it saves them.
If Northbeam refuses the key or the Data Client ID, the dialog stays open and says why. Paste both exactly as Northbeam shows them, with no spaces.
Northbeam now shows under Connected, and gets its own entry under Your integrations. Select it to see:
- Data Client ID: the Northbeam account Koast reads.
- API key: the key in use. Select Change API key to replace it.
- Attribution model: the Northbeam model Koast reads. Koast uses Clicks + Modeled Views when your account has it, and otherwise the first model Northbeam lists.
- Attribution window: 7 days.
- Last fetched: when Koast last brought in Northbeam's numbers, or "Not fetched yet".
See Northbeam in Ads Manager
Open Ads Manager and select Columns above the grid.
Under Northbeam, tick the columns you want: Transactions, Revenue, ROAS, CPA, AOV, New customer transactions and New customer revenue.
Northbeam columns carry the Northbeam icon, so you can tell them apart from your ad platform's own numbers. They start hidden. Once you turn them on, they stay on in every browser you use.
Good to know
- ROAS and CPA use Koast's spend. Northbeam supplies the transactions and revenue. Koast divides by the spend it reports for the same campaign, ad set or ad.
- A dash means unknown, not zero. When Northbeam has no number for a row, the cell shows a dash.
- Numbers refresh nightly. Koast fetches Northbeam every night at 9:45 UTC. Northbeam credits a sale to the day of the ad click or view, so a day keeps changing until the attribution window has passed. Each run fetches those days again.
- The first fetch covers 30 days. Right after you connect, Koast brings in the last 30 days.
- Only Meta traffic. Koast reads the transactions Northbeam attributes to your Meta ads. Other channels are left out.
- Changing the account starts over. If you reconnect with a different Data Client ID, Koast clears the old account's Northbeam numbers before it fetches the new one. A new API key for the same Data Client ID keeps them.
Disconnect Northbeam
In Settings, select Northbeam under Your integrations. Select Disconnect under "Disconnect integration" and confirm. Koast stops fetching from Northbeam, and the Northbeam columns leave Ads Manager until you reconnect.