Meet Koast Agent
What Koast Agent is and the kinds of work you can hand to it.
Koast Agent is the assistant built into Koast. Ask it in plain words about your campaigns and it reads your numbers, writes reports, builds drafts, launches once you approve and sets up Agent Tasks that keep working when you're away.
Where you'll find it
- Home. Type in the composer, or click one of the report chips under it. Sending opens the full-page agent at
/agentwith your message in a new chat. - The side panel. The agent opens docked on the right of the screen by default, so you can keep working while it builds. It also has a full page at
/agent. - The command palette. Press ⌘K and choose Ask Agent anything..., or Create campaign with Koast Agent.
- The campaign builder. Select Open Koast Agent in the header.
- Starting a campaign. In the new campaign chooser, pick Launch with AI. In Ads Manager, open the + New Campaign menu and pick Build with Koast Agent.
- Structure templates. The template builder has a Koast Agent button.
Agent mode and Plan mode
Pick a mode from the dropdown next to the send button.
| Mode | What it says in the app | What it means |
|---|---|---|
| Agent | Plans and takes actions | It can build, change and launch things for you. |
| Plan | Answers and advises, never takes action | It reads and advises only. Ask for a change and it tells you to switch to Agent mode. |
The Fast toggle turns fast mode on or off. It's on by default and remembered in your browser. See what the agent does on its own for the full list of what it changes and what it confirms first.
Pick the ad account
The account picker sits between the mode and Fast. It shows the ad account the agent works on. Open it and pick one of your ad accounts, or All accounts.
| Pick | What the agent does |
|---|---|
| An ad account | Works on that account straight away, without asking which one you mean. |
| All accounts | Covers every connected account in reports and questions, naming each one in the answer. Before it changes or builds something, it asks which account. |
- It follows the sidebar until you pick. A new chat starts on the account selected in the switcher at the top of the sidebar, or All accounts in the All Accounts view.
- Your pick is remembered in your browser, for new chats too. Switching account in the sidebar resets it.
- It changes only the agent. Picking an account here doesn't reload the page or switch the rest of Koast.
- Where you don't see it. With a single connected ad account there's nothing to pick. On a campaign or template page, the agent works on that page's account.
How a conversation works
- It asks when it's unsure. If a request could mean two different things, the agent asks before doing any work. The options appear as clickable choices. Pick one, or choose Other and type your own answer.
- It suggests next steps. After an answer you often get up to 3 suggested follow-ups. Click one to send it. The first one also shows in the empty message box: press Tab to fill it in, or Esc to hide it.
- It asks before risky changes. Launching, changing a live budget or status and publishing live edits each come back as an Approval needed card. Nothing changes until you select Approve. Before a launch, it also checks the campaign (Checking the launch).
- It reports failures plainly. If part of a change failed or was skipped, it says which part.
What it remembers
The agent keeps a small, structured memory about you, never free-form notes: the name you prefer, your tone (terse, detailed or neutral), report format (tables, paragraphs or bullets) and timezone. Tell it "be terse" or "use tables" and it remembers, in every chat.
Its memory holds nothing about your ad accounts. It reads a brand's campaigns, naming conventions and targets from Koast when it needs them. Memory also never decides which campaign or account you mean. That comes from the chat: the account picker, the page you're on and what you say.
Plans and the free allowance
Koast Agent comes with every paid plan. An organization without an active paid plan (on the free plan, cancelled, in a trial or with a failed payment) can still try it: about $5 of agent use and 30 AI images, once. When the agent use is spent, the send button turns off. Hover it to see why, then pick Upgrade plan, Update payment or Resume subscription to get the agent back. Your past chats stay readable.
Good to know
- The agent works on ad campaigns only. It declines unrelated tasks like writing code.
- View Only teammates can't chat with the agent. Koast rejects any message they send, unless that person is also an organization admin.