Koast Agent

Build and launch a campaign with the agent

Describe the campaign you want and let the agent build and launch it with you.

Tell the agent what you want to run and it builds the draft in the campaign builder while you watch. Nothing goes live until you've seen a preview and said yes.

Before you start

  • Switch to the ad account you want to launch in.
  • Make sure the mode next to the send button is Agent. In Plan mode the agent won't build anything.
  • If you want specific creatives in the ads, have them in your creative library so you can attach them.

Build the draft

  1. Start the agent flow in any of these ways:

    • In Ads Manager, open the + New Campaign menu and pick Build with Koast Agent.
    • In the new campaign chooser, under Launch with AI, select Start with Koast Agent.
    • Press ⌘K and pick Create campaign with Koast Agent.

    Koast creates an empty draft, opens it in the builder and opens the agent panel next to it. From the command palette in All Accounts, you pick the ad account first.

  2. Describe the campaign: the product or destination, the goal, the budget and the audience, as far as you know them. For example: "A purchase campaign for Vela Daily Greens, $200 a day, US women 25 to 54."

  3. Answer the agent's questions. If you didn't say what the campaign is for, it asks first whether it's prospecting, retargeting or scaling, because each one needs a different objective, audience and name.

  4. Watch the draft fill in. The agent adds the campaign, ad sets and ads, uses your account's naming convention and writes copy if you ask. It ends by checking its work (Verifying changes…) and tells you about anything that would block the launch.

  5. Change anything you like, in the builder yourself or by asking the agent.

Launch it

  1. Ask the agent to launch, for example "launch this".

  2. Read the preview. The agent checks the draft and shows what will be published, then stops and waits.

  3. Reply with an explicit yes, such as "yes, launch it". Only then does it publish.

  4. Follow the progress card in the chat. It moves from Launching campaign through Creating ad sets… and Creating ads…, and ends on Campaign live on Meta, or Launch failed with the reason.

Good to know

  • One campaign per draft. If the draft already has a campaign and you ask for another, the agent offers a new ad set in the same campaign, or a separate draft.
  • Only drafts publish. If you add an ad set to a campaign that's already live, launching publishes just that ad set.
  • Problems are listed, not retried. If the check finds issues, the agent lists each one with a suggested fix and doesn't relaunch until something has changed.
  • Want a copy of a live campaign? Ask the agent to clone it. Each copy lands in its own new draft, ready to change and launch.

On this page