Assets and tracking
The page, Instagram account, pixel and tracking settings for each launch.
The Assets & Tracking section tells the ad platform who the ads are from, where they send people and how conversions are counted. It's in the settings for campaigns, ad sets and ads.
Identity
| Setting | What it does |
|---|---|
| REFRESH ASSETS | Checks your ad platform for missing or new assets, such as pages and pixels. Refreshing is limited: if it says so, try again in 5 minutes. |
| Facebook Page | The page your ads run from, representing your business. |
| Instagram Account (Optional) | The Instagram account shown on your ads. It's needed for Instagram placements. |
If a page or Instagram account is missing, see Missing pages, pixels or ad accounts and Instagram accounts: professional and linked to a Page.
Tracking
| Setting | What it does |
|---|---|
| Pixel | The pixel that tracks conversions. |
| Conversion Event | The event you optimize for. Pick one from your pixel, or type your own pixel event name. Pick the pixel first. |
- Traffic campaigns don't use a conversion event.
- Lead campaigns with instant forms don't use a pixel or a conversion event. See Lead campaigns.
- Campaigns with Messenger on don't use a pixel or a conversion event. See Messenger.
Messenger
With the Website Conversions or Traffic objective, your ads can open a Messenger chat with your Facebook Page instead of a website. Turn MESSENGER to ON. The ad's button then reads Send message, unless the call to action is Learn more.
| Setting | What it does |
|---|---|
| MESSENGER | ON or OFF. It's set on the campaign, because every ad set in a campaign must send people to the same place. |
| Messenger Welcome Message (Optional) | The first message people see when the chat opens, up to 300 characters. Leave it empty to use the platform default. |
With Messenger on:
- Pixel, Conversion Event and Enable shop are hidden, and so are the catalog and product fields. On a Traffic campaign, Performance Goal is hidden too.
- Destination URL becomes Destination URL (Optional), since the chat replaces the landing page.
- Each ad uses one image or video for every placement, with one headline, one primary text and one description. Carousels, existing posts, placement versions and existing ad sets don't work with Messenger, and neither do the Right Column placement and the Highest Value bid strategy. Koast tells you before launch if something doesn't fit. See Validation messages.
Lead forms
With the Lead Generation objective you also get USE INSTANT FORMS and Lead Form. Both are set on the campaign and apply to all its ad sets. See Lead campaigns.
Shop
With Website Conversions and Enable shop turned on, you can pick a Catalog (Optional) for dynamic product ads, then a Product or Product Set. Catalogs come from your Facebook Page, so pick the page first.
Links
| Setting | What it does |
|---|---|
| Destination URL | Where people land when they click your ad. It's optional with instant forms or Messenger on. |
| Display Link (Optional) | The shorter link shown on your ad, such as vela.example/daily-greens. |
| UTM Parameters (Optional) | Tracking parameters added to the URL, such as utm_source=facebook&utm_medium=cpc. Up to 512 characters. |
When you launch into several ad accounts, each account can override the destination URL, display link and UTM parameters. See Launch into several ad accounts at once.
Names
Three fields set how Koast names what it creates: Campaign Name Format, Ad Set Name Format and Ad Name Format. See Naming conventions.