Reference

Limits

The limits on ad accounts, ads, copy, budgets, carousels, tracking keys and more, in one place.

The limits you can run into in Koast, grouped by topic. The plan rows say what Growth and Enterprise include, which is set on your plan rather than built into the product. The rest are limits Koast enforces on every plan.

Plan and team

LimitValue
Ad accounts on GrowthUp to 10. You can add more: see Change plan, add ad accounts.
Ad accounts on EnterpriseUnlimited
Organizations per person1. Someone who's already in another organization can't be invited to yours.
TeammatesGrowth and Enterprise both include unlimited seats. If your organization does reach a seat limit, invites are refused with "Your organization is at the user limit. Please upgrade your plan to add more users."

Building ads

LimitValue
Ads created at once in the Add Ads wizardDepends on your plan. Koast tells you when creatives times variations goes over it.
Carousel cards2 to 10
Headline, primary text and description variations per ad5 each, and no duplicates
Campaigns per campaign draft1
Pages per Koast ad account1

Copy

FieldMetaKoast ad account (Whop)
Primary text40,000 characters40,000 characters, required on every ad
Headline255 characters500 characters
Description500 characters1,000 characters
Campaign nameNo limit in Koast100 characters
Ad set name400 characters255 characters

Budgets

Ad accountMinimum
Meta$1.00 a day, or $7.00 lifetime
Koast ad account (Whop)$5.00 a day, per ad set

See Validation messages and budget minimums for the exact messages.

Tracking

LimitValue
Server-side keys per Koast ad account3. Keys can't be deleted from Koast yet.
Server-side key name2 to 60 characters
IP address on a server-side event45 characters, one address

Refresh and monitoring

LimitValue
Refresh Assets on MetaRate limited. If the button is greyed out, wait a few minutes.
How often a Monitor checksEvery 5 minutes at most. You can also pick hourly, every 12 hours or daily.

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