Targeting
Audiences, locations, ages and the other targeting options you can set.
Targeting sits in the Targeting & Delivery section of the campaign and ad set settings. Set it on the campaign to apply it to every ad set, or on one ad set to override it there.
Locations
| Setting | What it does |
|---|---|
| Locations | Start typing a country, region, city or ZIP code and pick from the list. Type at least 2 characters. Type a language, such as Spanish, to add every country that speaks it. |
| Excluded Locations | Places to leave out, picked the same way. A language excludes every country that speaks it. |
| Add Locations in Bulk | Paste up to 100 locations at once. |
To add locations in bulk:
Open Add Locations in Bulk and pick a Location Type: Countries, States/Regions, Cities or Zip Codes.
For regions, cities and ZIP codes, pick the countries to search in. The United States is selected to start with.
Paste the list, separated by commas or new lines.
Check the results. Each line shows Matched, Multiple Matches or No match. Select Apply All Matched to add them.
People
| Setting | What it does |
|---|---|
| Age Range | A slider from 18 to 65+. |
| Gender | All, Men or Women. |
| Audience Language (Optional) | Shows ads only to people who use these languages. Leave it empty for all languages. |
| Targeting Interests (Optional) | Start typing to search interests, grouped as Interests, Education, Work and so on. |
Audiences
| Setting | What it does |
|---|---|
| Custom Audiences (Optional) | Target custom audiences from your ad account. |
| Excluded Custom Audiences (Optional) | Keep custom audiences from seeing your ads. |
| Saved Audience | Use a saved audience from your Meta ad account. |
Custom and saved audiences have to exist in your ad account first. Create them in Meta Ads Manager.
When you pick a saved audience, it controls locations, interests, languages, age and Advantage+ Audience. Those fields are greyed out with the note: "The selected Saved Audience controls this. Its own value is used, not the one shown here."
Advantage+ Audience
Advantage+ Audience (ON or OFF) lets Meta find your audience. Your targeting becomes a suggestion, and Meta may show your ads beyond it when it expects better results. With it off, ads only reach the audience you set.
Turning it on sets the age range to 25 to 65+, and the age range can't be changed while it's on. Turning it off resets the range to 18 to 65+.
Whop
WhopOn Whop you can target by location, age, gender, language, interests and custom audiences. Saved audiences and Advantage+ Audience aren't available, and neither is device targeting.
Changing targeting later
On a live campaign you can change locations, age, gender, languages, interests and custom audiences on Meta and Whop. See Edit a live campaign.