What's new

What we shipped in 2026, newest first. Everything here is live in Koast today, unless its entry says it's still rolling out.

November

• Everything a request needs from you, in one place. When we need something from you for an ad account request, the request now opens with an Action required section above the timeline, with one card for each thing: verify your phone number, request a new code, answer a question, add another card or grant us access to your page. Each card has its own button, and the same asks show on your home page and in the brand switcher. Depending on the question, you type an answer, attach a file, do both, or select Mark as done when there's nothing to send back. See When we need something from you.

• Each ad account and page of a request on its own row. A request now lists every ad account you asked for as ready, on the way, or one we couldn't create and why, and on Koast's Business Manager every page too. If one ad account can't be created, the rest of the request still goes ahead. When we need something from you, like verifying your phone number or answering a question, your home page and the brand switcher flag it, with a button that opens the request where you do it. See Follow it.

• A clearer price for Koast's Business Manager. Choosing a Business Manager for a new ad account is now two tiles, yours or Koast's. Picking Koast's shows a price card with the $500 a month, the pages it includes, each extra page and what Koast charges when it approves the request. If your plan already has the fee, the card says so and only extra pages are charged. Each page has its own card with a New page or My page switch. See Use Koast's Business Manager.

October

• Adding funds needs a paid Koast plan. Ad accounts you requested through Koast take new funds, and your card fee balance takes top-ups, only while your organization has an active paid Koast plan. Without one, what's already on them keeps spending, and a deposit you send waits until your plan is active again. See Add funds.

• Pages and pricing for Koast's Business Manager. An ad account on Koast's Business Manager now comes with the Facebook pages you ask for: up to 5 in one request, each one a new page (a name and a category) or your own. It costs $500 a month on your Koast plan, once for all your ad accounts there, with one page included and $100 once for each extra page, charged when Koast approves the request. It needs a paid plan. See Use Koast's Business Manager.

• Budgets and bids in your ad account's currency. The builder, Ads Manager and every budget dialog show and take budgets, bids and spend limits in your ad account's own currency, for example ¥1,500/day on a yen account. Type more decimals than the currency takes and the field tells you before anything is sent. See Amounts with too many decimals.

• Koast Agent and AI images come with paid plans. Without an active paid plan, your organization can try them once: about $5 of agent use and 30 AI images. When it's spent, the send button turns off. Hover it to see why and how to get the agent back. See Plans and the free allowance.

• Messenger ads. Send people to a Messenger chat with your Facebook Page instead of a website. Turn on MESSENGER on a Website Conversions or Traffic campaign and, if you like, write the first message they see. See Messenger.

• Radius and pin targeting. Add a radius of 10 to 50 miles around any city you target or exclude on Meta, or drop a pin on the map and reach the area around it. Bulk location lists can give every city the same radius. See Add a radius or drop a pin.

• Delete live campaigns, ad sets and ads. Delete something that's already live, from the campaign builder or from Ads Manager, one at a time or in bulk. It's deleted on Meta too, after you confirm. See Edit a live campaign and Ads Manager.

• Pay by card. An ad account you request through Koast can be paid by card instead of deposits: Meta charges your own card as you spend, and Koast takes a fee of 3.5% of the ad spend from a prepaid fee balance. Choose it in the new Payment step of a request, or move an ad account you already have from its ⋮ menu in Settings, Ad Accounts. Koast approves it once for each organization. Once your card is on the account, you top up the fee from the new Fee balance tab in Settings. No Business Manager? A new account can now go on Koast's. See Pay for an ad account by card.

• Talk to the agent while it works. Send a message while the agent is busy and it reads it as soon as its current step is done, or select Send now to interrupt it. Press ⌘+Enter to queue a message for when it finishes instead. See Send messages while the agent works.

• A new creative library. Creatives show at their real shape, grouped by week and month, with your folders and Generate with AI in one strip above them. See Your creative library.

• Choose which emails you get. Turn off the emails you don't want under Email notifications in your account settings, or select Unsubscribe at the bottom of one. See Choose which emails you get.

• Reconnect Facebook from the sidebar. When your Facebook connection expires or a Page goes missing, a Reconnect Facebook card at the bottom of the sidebar says so, with the fix one click away. See Facebook connection problems.

• Pick the ad account in the agent's chat box. The account picker next to Fast keeps the agent on one ad account, or on All accounts, where it answers reports and questions across every account. See Pick the ad account.

• Ad images from the agent. Ask Koast Agent for new ad images and it makes them in your brand's style, learned from your website. Base each round on references you pick from the Ad Library, Pinterest or Cosmos, on your own past winners, or on winning ads from top brands. Get 4:5, 1:1 or 9:16, like or dislike each ad so the next round follows your taste, and edit, resize or put any image straight into an ad. Save the ones you want to keep: each chat's images go into one folder in your library, and AI generations in Creatives shows every image the agent made. See Create ad images with the agent.

• Goals and margins for the agent. Give each brand its targets, such as a cost per purchase, and its business numbers: order value, margin, fulfilment cost and payment fee. Koast works out your breakeven, so the agent can tell an ad that misses your goal from one that loses money. Add promo windows so it reads sale days for what they are. See Goals and margins.

• Daily suggestions, rolling out brand by brand. Every morning the agent reviews your ads against your targets and suggests pauses and budget changes on Home, with the numbers behind each one. Nothing changes until you approve. Koast is turning them on for each brand in turn. See Daily suggestions.

• Breakdowns in chat. Ask the agent to split a campaign, ad set or ad by placement, device, country, age, gender or hour, and see which slice spends well and which wastes budget. See Split results with the agent.

• You stay in control of the agent. The agent shows an approval card before it publishes, changes a live budget, pauses or turns something back on, and nothing happens until you approve. Pause it for a brand at any time with Pause in Settings, Agent, and select Resume when you're ready. See What the agent does on its own, and what it asks first.

• Import from Trybe. Connect Trybe with an API key and bring the creator submissions you approve there into your creative library, by hand or automatically every 15 minutes. Every ad you launch from one carries its Trybe ID, so Trybe can credit the creator. See Import from Trybe.

• Verified ad accounts in your own Business Manager. Request a verified Meta ad account from inside Koast. We verify your business, create the account, share it into your Business Manager and connect it in Koast for you, usually within the hour. Add funds to it from Koast by bank transfer or stablecoins. Before you send a request, Koast's AI checks your pages, example ads and documents against the rules and tells you what to fix, and a request that isn't approved can be fixed and resent. Koast reviews each request before we start on it. Each one now shows what's left to spend in Settings, Ad Accounts, Koast emails you when it runs low or a payment needs you, you can request a free replacement if Meta disables it, and budget you don't spend is refunded when you ask. See Get a verified ad account in your Business Manager.

• All your integrations in one place. In Settings, the integrations you've connected are listed under Your integrations, and See all shows every integration by topic, each one ready to connect. See Tracking and attribution.

• ClickFlare, and your spend pushed to your tracker. Connect ClickFlare and see its visits, conversions, revenue and ROI as Ads Manager columns, updated every hour. RedTrack and ClickFlare can now receive your live ad spend from Koast every hour, campaign by campaign, so their cost and ROI stop depending on cost you copy in by hand. See ClickFlare and Push spend to RedTrack.

• More Hyros. Hyros numbers now show on ad rows, in the All Accounts view, on custom date ranges and in the Portfolio on Home. Pick the attribution model they report on, and the time zone Hyros days are counted in when your ad account has none. See Hyros.

• Ads Manager breakdowns and export. Split every campaign, ad set and ad by age, gender, country, region, platform, placement, device or hour of day, right in the table, and download the table as a CSV. See Break down the numbers.

• Ads Manager columns, your way. Search columns, pin up to 5 so they stay in view while you scroll sideways, and save column presets you can rename, delete and switch between. Your columns and presets follow you to every ad account and device. See Choose and pin columns.

September

• Edit live campaigns. Change a live campaign in the builder and publish only what changed with Publish Changes. See Edit a live campaign.
• Remove and restore ad accounts. Archive an ad account you no longer use and bring it back from Archived ad accounts. See Remove or restore an ad account.
• Import more at once. Import several live campaigns in one go, including from your other ad accounts. See Import live campaigns.
• Clearer statuses. Campaigns, ad sets and ads show a simpler set of statuses, and Processing is now separate from Under Review. See Campaign statuses explained.
• Ads Manager bulk actions. Turn campaigns on or off, update budgets and delete drafts in bulk. Duplicate Campaign is back in the row menu, and you can add a column for each action type with its cost per action.
• Table view by default. The campaign builder opens in Table view.
• Problems caught earlier. Setup problems now show inline in the builder before you publish.
• Billing in one place. Your plan and payment method now live together in Settings, Billing.
• RedTrack. Agent Tasks can watch RedTrack's conversions, revenue and profit, and act on them. See RedTrack.

August

• New onboarding. Sign in with Facebook, pick your ad accounts and start.
• Hyros. See Hyros attribution next to your campaigns. See Hyros.
• Custom date ranges in Ads Manager.

July

• Agent Tasks. Automations became Agent Tasks, with a new visual builder, agent flows, Schedule, Monitor, Frame.io and Pipeline stage triggers, and Run now. See How Agent Tasks work.
• Sign-offs. Steps that need approval wait for you on Home under "Needs your sign-off". See Approvals and the Sign-off queue.
• A new Home. Home is now your console: ask the agent, see what needs attention, sign off, check your portfolio and what's scheduled. The app has a new sidebar and a full-page Koast Agent.
• Structure templates for everyone. Build a campaign shape once and launch it on repeat. See Structure templates.
• Cometly. See Cometly attribution next to your campaigns. See Cometly.
• Dark mode. Pick Light, Dark or Auto from the account menu.
• Offers are now Destinations. See Destinations.
• Fast mode for the agent, when you want a quick answer.

June

• Command palette and launch shortcut. Press ⌘K to jump anywhere and ⌘L to start a campaign. See Keyboard shortcuts.
• A new way to start campaigns. Launch with AI, build it yourself, import a campaign or clone one. See Start a campaign.
• A redesigned Add Ads flow. See Add ads.
• Pipeline for everyone. Plan, review and launch as a team on one board. See Pipeline.
• Six new one-click reports in the agent. See One-click reports.
• The agent can work on live campaigns: change budgets, clone a campaign and swap creatives.

May

• Chats. Keep several agent chats, mention accounts and campaigns with @ and run commands with /. See Mentions, slash commands and attachments.
• View Only role. Give clients and leadership read-only access. See Roles and permissions.
• Team Activity and Login History in Organization settings. See Team activity and login history.
• More columns in Ads Manager, including CPM, frequency and unique clicks.

April

• Koast Agent. Ask about your campaigns, get reports and build campaigns from a chat, in Agent or Plan mode. See Meet Koast Agent.
• All Accounts view. See every ad account together in Ads Manager. See Switch accounts and use the All Accounts view.

March

• Sync from Meta. Pull the latest state of a campaign from Meta into the builder.
• Schedules follow your ad account's timezone.

February

• Table view in the campaign builder.
• Launch into existing campaigns on Meta.

January

• Carousel ads and existing post ads. See Add ads.
• Daily Slack updates for a campaign from its Monitor tab. See Daily Slack updates.