How brands and ad accounts work
How brands, ad accounts and providers fit together in Koast, and which kind of ad account you need.
Everything you do in Koast happens inside a brand. A brand is one ad account plus everything around it: its campaigns, creatives, destinations, tracking and Agent Tasks. Switch brands and you switch all of that at once.
The short version
- One brand, one ad account. Each ad account you bring in gets a brand of its own.
- Two names for the same thing. The switcher at the top of the sidebar says Brand. Settings calls the list Ad Accounts. They're the same objects.
- Three ways to add an ad account. Import a Meta ad account you already run, request a verified one through Koast, or connect your own Whop account.
- All Accounts rolls every brand into one view once you have two or more.
Three ways to add an ad account
| Kind | How you add it | Who bills ad spend |
|---|---|---|
| Meta ad account you already run | Connect Facebook, then import the account. | Meta, with the payment method on your Meta ad account. |
| Verified ad account in your Business Manager | Request it inside Koast. Koast reviews the request, and the account is shared into your own Business Manager. No Business Manager? On a paid plan it can go on Koast's, for a monthly fee. | You add funds through Koast. Once Koast approves it, Meta can charge your own card instead, and Koast takes a fee from your fee balance. |
| Your own Whop account Whop | Connect it with a Whop company API key in Settings, under Integrations. | Whop, directly. Koast isn't involved. |
Pages to start from:
- Connect Meta and pick your ad accounts, then Add or import another Meta ad account.
- Get a verified ad account in your Business Manager, then Add funds or Pay for an ad account by card.
- Connect your own Whop account.
What lives inside a brand
- The ad account's campaigns, drafts and results in Ads Manager.
- Its Pages, pixels and Instagram accounts.
- Creatives, destinations and Agent Tasks. The Creatives and Agent Tasks pages always show one brand at a time.
- Who can see it. You can give each teammate access to specific ad accounts. See Roles and permissions.
Adding ad accounts
Any member of your organization except View Only can import an ad account from the switcher with Import ad account. Owners, Admins and Media Buyers can also do it from Settings, Ad Accounts, Add ad account. Once a brand holds your own Whop key, both places list Import from Meta and Import from Whop instead. See Connect your own Whop account.
Create new ad account requests a verified Meta ad account shared into your own Business Manager. Only the owner or an Admin of your organization sees it. Koast reviews the request before the account is created. See Get a verified ad account in your Business Manager.
Every brand counts toward your plan's ad account limit, and so does every account you requested while it's being made:
| Plan | Ad accounts |
|---|---|
| Growth | Up to 10 |
| Enterprise | Unlimited |
At the limit, the add options are greyed out: "You're at your Ad Account limit. Upgrade your plan to setup more." Koast also refuses to create, import or restore a brand over the limit, wherever you try it: "You have reached the maximum number of Ad Accounts for your plan. Upgrade your plan or contact support." See Change plan, add ad accounts, update your card.
The Ad Accounts list
Open Settings, then Ad Accounts to see every brand. The one you're in has an Active tag next to its name. Each row has two lines. The first shows the brand's website and its connected ad account. The second depends on the account:
| Ad account | Second line |
|---|---|
| Requested in your Business Manager, running | What's left to spend, a bar, and what's spent of what you added, for example "$640.00 left to spend" and "$360.00 spent of $1,000.00". |
| Running low | The line turns amber and says how long the budget lasts, for example "about 2 days at yesterday's spend". |
| Disabled by Meta | A red Disabled by Meta tag, with the budget left on it: "$640.00 left on it, it moves to the replacement". |
| Replacement requested | A blue tag with the date, like Replacement requested Oct 16: "we email you when the new ad account is ready". |
| Paid by card | Where the card is, for example "Card •••• 4242 being added", "Card •••• 4242 on the account" or "Billed to your card on Meta", and your fee balance under it, like "Fee balance: $1,240.00". While Koast reviews a move to card, "Own card requested · in review". |
| Any other ad account | The platform and the account id, like "Meta · act_123". |
The actions sit in the ⋮ menu at the end of each row:
- Add funds, on a running ad account you requested in your Business Manager, while your organization has an active paid Koast plan. See Add funds.
- Pay by card, on an ad account you requested that's paid with deposits. On one paid by card, Add card in Koast and Fee balance. See Pay for an ad account by card.
- Request replacement, on one that Meta disabled. See Replace a disabled ad account.
- Edit, on every row. It opens Edit Your Ad Account, where you can also remove it. See Remove or restore an ad account.
What this means for you
- Launching to many accounts at once still starts from one brand. See Launch into several ad accounts at once.
- An ad account can only live in one brand. To move it, remove it from the old brand first. See Remove or restore an ad account.
- Facebook access is stored per brand. That's how you use ad accounts from more than one Facebook profile. See Several Facebook profiles.