Lead campaigns: instant forms or conversion events

Collect leads with an instant form or send people to a page that tracks a conversion.

A lead campaign collects contact details. People either fill in an instant form without leaving Facebook or Instagram, or go to your page, where your pixel records the lead as a conversion.

campaigns

Status	Name	Budget	Spend	CPR	Results	CTR	ROAS	Actions
Live	2026/09/14 \| LEAD \| Harbor Cold Brew \| ABO	Using ad set budget	$6,000.00	$21.90	274	2.29%	-	Campaign Settings View in Ads Manager Remove Campaign

Campaign Objective

Website Conversions

Select your campaign objective to optimize for your business goals.

Enable shopEnable Facebook Shop features to showcase your products directly in your ads

Special Ad Categories

None

If your ad relates to credit, employment, housing, social issues, elections or politics, you must select the appropriate category.

Budget & Schedule

Budget OptimizationCBOABOCBO: Campaign Budget Optimization (budget set at campaign level). ABO: Ad Set Budget Optimization (budget set per ad set)

Budget TypeDaily Budget

Daily Budget Per Ad Set$1,200Daily budget per ad set

Bid StrategyHighest Volume

Start DateImmediately

End DateNo end date

Launch Immediately

Placements

Advantage+ PlacementsONOFF

Device TypeAllMobileDesktop

Targeting & Delivery

Advantage+ AudienceONOFF

LocationsUnited States

GenderAllMenWomen

Age Range (18 - 65+)25 - 54

Attribution Setting7 Day Click 1 Day View

Assets & Tracking

RefreshREFRESH ASSETSCheck Meta for missing or new assets

Pixel

Harbor Pixel

Select the pixel to track conversions and measure ad effectiveness

Facebook Page

Harbor Coffee Co.

Select Your Facebook Page that represents your business in ads

Instagram Account (Optional)

@harborcoffee

Choose an Instagram account to display on your ads and enable Instagram placements

Conversion Event

Purchase

Choose the conversion event you want to optimize for

Destination URLhttps://harbor.example/cold-brewThe URL where users will land when they click your ad

Display Link (Optional)yoursite.com/special-offerThe display link shown on your ad (e.g., yoursite.com/special-offer)

UTM Parameters (Optional)utm_source=facebook&utm_medium=cpcURL parameters for tracking (e.g., utm_source=facebook&utm_medium=cpc)

Copy & Creative

HeadlinesGet 20% off your first case

Primary TextSmooth, low-acid Harbor Cold Brew, steeped for 18 hours and shipped straight to your fridge.

Call to ActionLearn More

Multi Account LaunchLaunch this campaign to multiple ad accounts with different assets per account

Advantage+ EnhancementsEnable Advantage+ creative enhancements to automatically improve ad performance

Make Creatives UniqueThis will remove metadata and slightly modify the file structure to ensure Meta recognizes it as a unique creative

Multi-Advertiser AdsIf enabled, your ads may appear alongside ads from other businesses in Multi-Advertiser Ad units to improve discoverability

Before you start

For instant forms, create the form in Meta first (see below). Koast lets you pick existing forms. It doesn't create them.
For conversion events, your pixel needs to be on the page and firing the event you'll optimize for.

Set up a lead campaign

Open Campaign Settings and set Campaign Objective to Lead Generation.
Go to Assets & Tracking and pick your Facebook Page.
Choose how to collect leads with USE INSTANT FORMS:
- ON: pick the form under Lead Form. The list shows the forms on the page you picked.
- OFF: pick your Pixel and the Conversion Event that counts as a lead.
Finish the rest of the settings and publish.

Instant forms and the lead form are set on the campaign, because Meta needs every ad set in a campaign to use the same kind of destination.

Instant forms or conversion events

	Instant forms on	Instant forms off
Where people sign up	A form inside Facebook or Instagram	Your own page
What you pick	Lead Form	Pixel and Conversion Event
Attribution	1 Day Click only	Any Attribution Setting
Works on	Meta	Meta and Whop

Create an instant form in Meta

Meta manages the forms, so you make them in Meta Ads Manager. In short:

In Meta Ads Manager, start a new ad with the Leads objective.
At the ad set level, set the conversion location to Instant forms.
At the ad level, select Create form. Name it, pick the form type, choose the fields to ask for, and add your privacy policy link, which Meta requires. Set up the thank-you screen.
Publish. The first time, you may have to accept Meta's lead ads terms and add a payment method.

Once the form exists, it shows under Lead Form when you pick its page. For the full steps, see Meta's own help on creating instant forms.

Your leads

Koast doesn't read or download the people who fill in your forms. Get your leads from Meta, where the forms live.

Good to know

Meta Instant forms are Meta only. On Whop: "Lead forms are not available on this ad account." A Whop lead campaign uses a conversion event instead.
On the Creatives page, the same choice is the Leads Campaign objective. See Launch from the Creatives page.
If no forms show, check that you picked the page the form belongs to.