Koast names every campaign, ad set and ad it creates from a format you control. Consistent names make winners easy to spot in Ads Manager and in tracking tools.

Where to set it

The three formats are at the end of Assets & Tracking in the settings drawer:

• Campaign Name Format, set on the campaign.
• Ad Set Name Format, set on the campaign. You can override it on one ad set.
• Ad Name Format, set on the campaign. You can override it on an ad set or on one ad.

The defaults are:

Campaign:  {{Current Date}} | {{Conversion Shortcode}} | {{Offer Name}} | {{Campaign Type}}
Ad set:    {{Current Date}} | {{Conversion Shortcode}} | {{Offer Name}} | {{Creative Variation}}{{Copy Variation}}
Ad:        {{Creative Name}} | {{Creative Variation}}{{Copy Variation}}

With the defaults, a new CBO campaign for Vela Daily Greens launched today gets these names:

Campaign:  2026/09/19 | PUR | Vela Daily Greens | CBO
Ad set:    2026/09/19 | PUR | Vela Daily Greens | C1V1

Build a format

1. Open the token list with the menu button next to the field. A "Preview:" line under the field shows an example name.

2. Pick a preset from Defaults, which replaces the whole format, or add tokens one by one from the other groups. Each token is added to the end.

3. Type any fixed text you want between tokens, such as | or _.

For ads there's a second preset, Dated Koast Default, which adds the date at the end.

Tokens

Ad set formats can use the Time Period, Campaign and Ad Set tokens. Ad formats can use all of them. Campaign formats can use Time Period and Campaign tokens.

Typing tokens by hand

You can type tokens instead of picking them:

• Wrap each one in double curly braces with no spaces inside the braces: {{Ad Set ID}}, not {{ Ad Set ID }}.
• Use the token's words with spaces between them, as in the table.

{{Folder Name}} isn't in every token list, but you can type it in any format. It becomes the creative library folder the creatives sit in. For a campaign, that's the one folder all its creatives share; if they sit in several folders or in none, it comes out empty. The preview under the field shows the real folder.

A token that comes out empty takes one separator next to it, so {{Folder Name}} | {{Creative Name}} for a creative in no folder gives UGC 01 · Morning routine, not | UGC 01 · Morning routine.

Long names and repeated names

Koast doesn't shorten names or count their characters while you type. It builds each name at launch, and two tokens can make it longer than you expect:

• {{Offer Name}} uses the destination's name. If the destination has no name, it uses the destination's full URL, tracking parameters included. Give each destination a short name. See Destinations.
• {{Creative Name}} uses the creative's name in your library, which is often its file name. Rename long ones in Creatives.

Meta refuses an ad set name over 400 characters. Koast checks for that before anything is created and shows it on the ad set's Ad Set Name Format: "This ad set's name resolves to 412 characters, and this ad account allows 400. Shorten the naming convention or the offer name". Koast doesn't set a length for campaign and ad names. If Meta refuses one, the launch fails with Meta's own message: shorten the format or the destination name, then retry the launch.

If your ad account already has a campaign with the same name, Koast adds (1), (2) and so on to the new one.

Ads from Trybe creatives

An ad launched from a creative you imported from Trybe gets trybe= and its Trybe ID added to the end of its name, after whatever your format produces: UGC 01 · Morning routine trybe=1b2c3d4e. Trybe uses it to credit the creator. See Import from Trybe.