Placements and enhancements
Where your ads can appear and which automatic enhancements you can turn on.
Placements decide where your ads can show: feeds, stories, reels and more. Enhancements are switches that let Meta adjust or place your ads for you. Both are in the settings drawer.
Placements
Placements sit in the Placements section of the campaign and ad set settings.
| Setting | What it does |
|---|---|
| Advantage+ Placements ON | Every placement stays on, and the ad platform decides where each ad performs best. |
| Advantage+ Placements OFF | Your ads only show where you choose, in Manual Placements. |
Manual Placements
With Advantage+ Placements off, you get three more settings:
| Setting | What it does |
|---|---|
| Device Type | All, Mobile or Desktop. Desktop only has fewer placements. |
| WiFi Only | With Mobile, shows ads only when people are on WiFi. |
| Manual Placements | A grid of platforms and positions. Tick the ones you want. |
The positions in the grid:
| Platform | Positions |
|---|---|
| News Feed, Right Column, Marketplace, Stories, Search Results, In-stream Videos, Facebook Reels, Facebook Reels Overlay, Profile Feed, Business Explore, Notifications | |
| Feed, Stories, Explore, Explore Home, Reels, Profile Feed, Search Results, Profile Reels | |
| Audience Network | Classic, Rewarded Video, In-stream Videos |
| Messenger | Messenger Home, Stories |
| Threads | Threads Feed |
Some positions need another one ticked too:
- Instagram Explore Home needs Explore, Profile Feed needs Feed, and Profile Reels needs Reels.
- Facebook Marketplace and Facebook Profile Feed need News Feed.
- Facebook Stories and Messenger Stories need either Facebook News Feed or Instagram Stories.
- Threads Feed needs Instagram Feed.
- Audience Network can't be used on its own.
Whop Whop takes Advantage+ Placements and Manual Placements, except Messenger Home and Audience Network in-stream video. Device Type and WiFi Only aren't available on Whop.
Enhancements
These switches sit at the bottom of the campaign settings drawer. They're off by default. Meta decides what happens once they're on, so results vary.
| Switch | What it does |
|---|---|
| Advantage+ Enhancements | Lets Meta automatically enhance your creatives to improve performance. |
| Make Creatives Unique | Removes metadata and slightly changes the file so Meta treats each upload as a unique creative. |
| Multi-Advertiser Ads | Your ads may show alongside ads from other businesses in Multi-Advertiser ad units, to help people discover you. Many advertisers keep it off. |
The fourth switch, Multi Account Launch, is covered in Launch into several ad accounts at once.
Choose which Advantage+ enhancements to use
You can pick the individual Advantage+ creative enhancements for an ad account in Settings, Facebook, under Advantage+ enhancements (Manage Settings). Turn on Enable Advantage+ Enhancements, then choose from:
| Group | Enhancements |
|---|---|
| Visual & Animation | Add overlays, Visual touch-ups, Image animation |
| Text & Content | Text improvements, Enhance CTA |
| Media & Products | Show products, Music |
Turning the main switch on for the first time turns all seven on. Switch off the ones you don't want.
On Whop, these enhancements and Multi-Advertiser Ads aren't available.