What works on Meta and what works on Whop
Which launch settings work on Meta, which work on Whop, and where they differ.
Koast launches to two ad platforms: Meta (Facebook and Instagram ads) and Whop. Whop covers Koast ad accounts, the ones Koast sets up for you, as well as Whop accounts you connect with your own API key. Most launch settings work on both. This page lists where they differ.
Koast hides or flags settings your ad account can't use. If something still won't go through, Review & Launch tells you before anything is published, using the messages quoted below.
Launch settings
| Setting | Whop | |
|---|---|---|
| Special ad categories | Yes | Yes |
| Special ad category locations | Yes | No |
| Advantage+ Placements and Manual Placements | Yes | Yes |
| Device and connection targeting | Yes | No |
| Locations, age, gender, languages, interests | Yes | Yes |
| Custom audiences (include and exclude) | Yes | Yes |
| Saved audiences | Yes | No |
| Advantage+ Audience, Advantage+ Enhancements, Make Creatives Unique, Multi-Advertiser Ads | Yes | No |
| Lead Generation with a conversion event | Yes | Yes |
| Lead Generation with instant forms (lead forms) | Yes | No |
| Product catalogs | Yes | No |
| Bid caps and cost caps | Yes | Yes |
| Target ROAS | Yes | No |
| Day parting | Yes | No |
| Attribution windows | Yes | No. Whop counts last-click conversions from its pixel. |
| Campaign spend cap | Yes | No |
| Carousel ads | Yes | No |
| Ads from an existing post | Yes | No |
| Launching into a campaign that already exists | Yes | No |
| Launching into several ad accounts at once | Yes | See Launch into several ad accounts at once |
What Whop tells you when a setting isn't available
These are the messages you see for a Whop ad account, word for word:
| Setting | Message |
|---|---|
| Special ad category locations | "Ad category target locations are not available on this ad account." |
| Device targeting | "Device and connection targeting are not available on this ad account." |
| Saved audiences | "Saved audiences are not available on this ad account." |
| Advantage+ options | "Some Advantage+ options are not available on this ad account." |
| Lead forms | "Lead forms are not available on this ad account." |
| Product catalogs | "Product catalogs are not available on this ad account." |
| Target ROAS | "Target ROAS is not available on this ad account." |
| Day parting | "Day parting is not available on this ad account." |
| Attribution windows | "Attribution windows are not available on this ad account." |
| Campaign spend cap | "Campaign spend caps are not available on this ad account." |
| Carousel ads | "Carousel ads are not available on this ad account." |
| Existing posts | "Boosting an existing post is not available on this ad account." |
| Existing campaigns | "Launching into an existing campaign is not available on this ad account yet." |
| Importing from another ad account | "Importing from another ad account is not available." |
| Conversion location | "Only checkout and website conversion locations are available on this ad account." |
Every Whop launch needs a page
A Whop ad account has exactly one page, and every ad publishes from it. If none is picked, the launch stops with: "Pick a page to publish these ads from before launching."
Budget minimums
| Daily budget | Lifetime budget | |
|---|---|---|
| At least $1.00 | At least $7.00 | |
| Whop | At least $5.00 per ad set | No minimum set by Koast |
Budgets are in your ad account's currency. The currency and timezone come from the ad account itself, on Meta or in your Whop account's settings. See Budget and schedule.
Copy limits
| Field | Whop | |
|---|---|---|
| Primary text | Up to 40,000 characters. Required. | Up to 40,000 characters. Required. |
| Headline | Up to 255 characters | Up to 500 characters |
| Description | Up to 500 characters | Up to 1,000 characters |
These are the limits Koast checks before launch. When you edit an ad's copy in its settings drawer, the fields stop earlier: 255 characters for a headline, 9,999 for primary text and 150 for a description. Ads built from an existing post keep that post's own copy.
Creatives
| Whop | ||
|---|---|---|
| Image formats | JPG and PNG | No format restriction set by Koast |
| Minimum width | None set by Koast | 500px, for images and videos |
Koast checks these when you upload, so a file that can't run on your ad account is refused right away. See Creative formats and limits.
Editing live campaigns
| What you change | Whop | |
|---|---|---|
| Names and on/off status | Yes | Yes |
| Campaign and ad set budgets | Yes | Yes |
| Ad set start and end dates | Yes | Yes |
| Locations, age, gender, languages, interests, audiences | Yes | Yes |
| Placements | Yes | Yes, except Messenger Home and Audience Network in-stream video |
| Devices | Yes | No |
| Primary text, headline, description | No | Yes |
| Call to action, destination URL, URL parameters | No | Yes |
On Meta, ad copy can't change once an ad is live. Duplicate the ad to publish new copy. See Edit a live campaign.
Reporting
Meta campaigns get full reporting in Ads Manager and in the builder. Whop campaigns report too, through Whop's own reports: spend, impressions, clicks and results, in Ads Manager and in the builder.
One builder feature is Meta only. Sync, which re-reads a campaign from the ad platform, isn't shown at all on a Whop ad account.
Third-party trackers are Meta only too. RedTrack, Cometly and Hyros all read Meta traffic, so they add nothing on a Koast ad account. See Track conversions and revenue.
Importing
| Whop | ||
|---|---|---|
| Import from the same ad account | Yes | Yes |
| Import from another ad account on the same platform | Yes | No |
| Import from the other platform | No | Yes, from Meta, as a best-effort draft |
A Meta campaign imported into a Whop ad account keeps its structure, budgets, schedules, targeting and copy. Things that belong to the Meta account (pixel, custom and saved audiences, lead form, catalog, page posts) are dropped, and every ad set needs a conversion event picked again. See Import live campaigns.